APPLE KILLS GOOGLE BY ANNOUNCING THEIR SEARCH ENGINE | Futurecore Tech | APPLE | IOS |

    APPLE KILLS GOOGLE BY ANNOUNCING THEIR SEARCH ENGINE

Apple is most likely to announce its search engine at the WWDC 2023. It is not an eye-opener for a company valued at $3 Trillion. Every company is craving to capture the market, but is it possible to compete with the biggest firm?

Apple won’t be able to compete head-to-head with Google in search overnight. But it is trying? This is an interesting move, for a company known more for its brilliantly designed products. Just as interesting is the answer to “why now?”

Apple’s profits from Google are certainly nice — but it creates a dependency on Google.

Also, don’t forget ‘Hey Siri’ vs. ‘OK Google’ — Siri will need its own source of information. Otherwise, it will constantly provide data to train Google, its competition.

It surely won’t be easy for Apple to disengage from Google. But then again, building its own technology is nothing new for Apple. Most recently Apple announced that is moving away from Intel’s chips — and unifying all the hardware (Mac, MacBook, iPhone, iPad) using the same code and dev environment. Where there’s a will (and about $200 billion in the bank) there’s a way.

It will be a long time before Apple can build a search engine that is remotely usable. Just look at the challenge of finding the talent who can build a reasonable alternative.

Google currently employs close to 114,000 people. I am sure not all of them are working on the search. Let’s say 5 percent are directly involved with the Google search engine. That’s about 6,000 people.

Many of the people Apple hires to help them build their search engine will come from Google. But that carries risks. Apple will have to be careful not to end up like Uber, being sued by Google for stolen information.

While we are on the topic of building a search engine, I am frequently asked how I do my (re)search for these newsletters and all of my videos, podcasts, etc.

I use Hiswai. It’s a search engine where you put your topic of interest, select relevant tags and from then on, you get a notification when something new happens — just plug it and forget it. If you’re using multiple tags (some optional, some required) then It’s actually much easier to use than Google.

What Apple can do in the initial stages of the launch

Apple can make the Apple search engine their default search engine in safari and every apple device. For the people who are likely to be lazy, they will not change the search engine which can lead Apple's search engine to grow. The apple search engine will be connected to the ecosystem, which will make tasks smoother.